Technical SEO & Search Architecture
Technical SEO, search architecture, structured data, local search, and search intelligence connected to the pages and business outcomes that matter.
Explore Technical SEO & SearchRaptor // Operating Philosophy
Built from the work, not from a marketing framework.
Raptor Consulting Group brings technical SEO, ecommerce, analytics, website production, performance, and infrastructure into one operating view.
The method comes from working inside real websites where technical findings have consequences, launches have dependencies, and recommendations have to survive implementation.
RAPTOR // OPERATING COREHUMAN-CONTROLLED
01InspectUnderstand the real condition.
02VerifySeparate detection from diagnosis.
03PrioritizeDetermine business and search impact.
04SequenceAccount for effort, risk, and dependencies.
05ExecuteMake the change and verify the outcome.
RAPTOR RULEA finding is only useful if it leads to a sound decision.
Raptor // What We Are
A Technical SEO & Search Architecture consultancy with supporting systems expertise.
Raptor's primary discipline is search. Commerce and Web Operations provide the technical depth to investigate and execute when SEO problems cross into ecommerce, development, performance, analytics, production, or infrastructure.
Commerce Systems
Shopify development, ecommerce search architecture, technical optimization, and the ongoing operating work behind the catalog.
Explore Commerce SystemsWeb Operations
Website production, portfolio management, development, performance, migrations, infrastructure, and launch control.
Explore Web OperationsExperience // What Shaped Raptor
The operating system comes from hands-on production work.
Raptor's methodology was shaped by work where websites had to be built, launched, measured, migrated, repaired, and maintained while clients and production teams were still moving.
FIELD // 01
Multi-Site Production
Managing website inventories, production priorities, exceptions, launch status, analytics alignment, and special-project handling across large portfolios.
- Portfolio inventory and tracking
- Production and QA coordination
- Launch verification
- Exception and priority control
FIELD // 02
Ecommerce Systems
Building and operating ecommerce environments where catalog structure, product content, merchant systems, analytics, search, and ongoing updates have to work together.
- Shopify setup and catalog work
- Product and collection structure
- Analytics and integrations
- Post-launch commerce operations
FIELD // 03
Search & Measurement
Connecting technical SEO, structured data, Search Console, GA4, GTM, site architecture, and performance evidence to actual implementation decisions.
- Technical SEO diagnosis
- Structured data implementation
- Search and analytics setup
- Post-change verification
FIELD // 04
Migrations & Infrastructure
Coordinating hosting and server moves where domains, DNS, files, databases, special projects, ecommerce sites, and post-migration checks all matter.
- Hosting and server transitions
- DNS and domain coordination
- Site and data verification
- Performance and launch QA
HQCP // Human Quality Control Protocol
Detection is not diagnosis.
Tools are good at finding signals. They are not automatically good at deciding what those signals mean for a specific website.
Raptor uses a documented verification ladder for material findings. A crawler, AI system, analytics platform, validator, or SEO suite can contribute evidence. Human verification determines whether the finding is trustworthy enough to become a recommendation.
See HQCP in the Technical SEO AuditV0DetectedPotential issue identified.
V1InspectedHuman review completed.
V2ReproducedCondition observed directly.
V3CorroboratedIndependent evidence supports it.
V4VerifiedEvidence and context support action.
Method // Decision Control
Verification, priority, and implementation order are different decisions.
A problem can be real and still not be the next thing worth fixing. Raptor separates those decisions so effort goes toward the work with the strongest combination of impact, confidence, and practical execution value.
01
HQCPIs the finding trustworthy enough to act on?
02
Raptor Priority ModelHow important is the verified finding?
03
Implementation PlanningWhat do effort, dependencies, risk, and sequencing require?
04
Execution & ValidationMake the change, then confirm the system behaved as intended.
Raptor // Working Principles
Technical depth underneath. Plain English on top.
The client should understand what is wrong, why it matters, what the evidence says, and what happens next without needing to become an SEO engineer or web developer.
01Evidence before recommendation.
A tool alert is the beginning of the investigation, not the end.
02Platform-agnostic thinking.
The method should survive a change in CMS, analytics platform, crawler, or SEO suite.
03No tool score presented as strategy.
Scores can help locate problems. Business context determines whether those problems matter.
04Implementation is part of the diagnosis.
Dependencies, production risk, and validation matter when deciding what should happen next.
05Clear client communication.
Technical findings are translated into decisions, not hidden behind jargon.
06Human control stays in the loop.
Automation and AI can accelerate evidence gathering. They do not replace final judgment.
Personnel // Founder
Ricardo Canilao
Raptor is led by Ricardo Canilao, a senior digital consultant whose background spans technical SEO, ecommerce, website production, analytics, migrations, and large website portfolios.
Raptor // Start a Conversation
Bring the website problem. We’ll start with the system around it.
Call Raptor to discuss the site, the symptoms, what has already been tried, and what a sensible next step looks like.