Raptor diagnoses the technical systems that affect how websites are crawled, understood, measured, and operated, then verifies what matters and builds the order for improvement. Commerce and Web Operations extend that work when the problem reaches ecommerce, development, performance, analytics, or infrastructure.
Raptor specializes in Technical SEO & Search Architecture. Commerce Systems and Web Operations provide the technical depth to investigate and execute when search problems reach the storefront, codebase, analytics, or infrastructure.
Technical SEO, search architecture, structured data, local search, and search intelligence connected into one primary discipline.
Ecommerce technical expertise for Shopify, product and collection structure, storefront performance, measurement, and ongoing commerce operations.
Development, production, performance, migration, and infrastructure expertise for the systems that sit behind search and website performance.
Not a generic crawler export. Not a list of red flags copied from an SEO tool.
Raptor checks the whole SEO system. Anything that can materially affect discovery, indexing, ranking, relevance, performance, user experience, measurement, or the business value of organic traffic belongs in the investigation.
Crawlability, internal linking, robots directives, sitemap status, access, and orphan risk.
Indexed state, canonicals, redirects, duplicate risk, meta robots, and search engine status.
Core Web Vitals, page weight, requests, CSS, JavaScript, images, fonts, apps, and hosting concerns.
Intent, topic alignment, titles, metas, headings, URLs, anchors, alt text, mobile behavior, and CTAs.
Purpose, coverage, clarity, duplication, topical gaps, entity signals, E-E-A-T, and rewrite needs.
Schema type, JSON-LD, entity consistency, relationships, syntax, and visible-content alignment.
Referring domains, target pages, anchors, relevance, suspicious patterns, lost links, and competitor gaps.
GSC, GA4, GTM, implementation quality, conversions, data flow, duplication, and consent concerns.
Findings are verified, prioritized by impact and confidence, then sequenced around effort, dependencies, implementation risk, and logical order.
A crawler, AI system, validator, analytics platform, or SEO suite can detect something. Raptor determines whether it is real and worth acting on.
Material findings move through a documented verification process before they become client-ready recommendations. AI and automated tools can supply evidence. They are not the final authority.
Raptor does not turn tool scores into case studies. These examples are anonymized and clearly labeled where the work comes from prior professional experience rather than a Raptor engagement.
A complex accounting-services website was reorganized around the business model, supported with structured data, and aligned with local profile signals.
View Case StudyA product-focused ecommerce client needed the storytelling flexibility of a fast WordPress site with Shopify handling the commerce layer.
View Case StudyA multi-thousand-site migration required portfolio tracking, special-project handling, ecommerce coordination, and controlled infrastructure moves.
View Case StudyCall or email Raptor directly. No intake form required.
