QUESTION // 01
Can search engines find it?
We examine crawl paths, robots directives, internal links, XML sitemaps, access conditions, orphan risk, and other barriers to discovery.
Raptor // Search System // Flagship Audit
Technical SEO System Audit
A full-system investigation designed to identify the technical, structural, content, performance, and measurement problems that can suppress organic search performance.
Raptor doesn't stop at detection. Material findings are inspected, reproduced where possible, independently corroborated when warranted, and converted into a prioritized remediation plan.
AUDIT SYSTEM // TECHNICAL SEO
DIAGNOSTIC MODE
DOMAIN
CLIENT WEBSITE
System-wide inspection
01DiscoveryInspect
02IndexationInspect
03PerformanceInspect
04On-PageInspect
05ContentInspect
06SchemaInspect
07AuthorityInspect
08MeasurementInspect
HQCP // HUMAN REVIEW REQUIRED
DETECTION ≠ DIAGNOSIS
Audit Definition
The whole SEO system, not one score.
A website can pass one crawler test and still have serious organic search problems. Raptor investigates the connected system behind discovery, indexing, relevance, performance, user experience, authority, and measurement.
QUESTION // 02
Are the right pages indexed?
We inspect canonical signals, redirects, duplication, meta robots, index status, and whether search engines are storing the pages the business actually wants found.
QUESTION // 03
Does the site deserve to perform?
We connect technical health with content quality, intent alignment, structured data, authority, speed, usability, and measurement instead of treating each one as a separate checklist.
Audit Scope // 8 Systems
What Raptor investigates.
Every category is examined in context. The purpose isn't to maximize the number of issues found. It's to identify conditions that can materially affect search performance or the business value of organic traffic.
01
Discovery & Crawlability
Robots.txt, XML sitemaps, crawl paths, status codes, redirects, internal linking, pagination, faceted navigation, crawl depth, orphan risk, and crawl waste.
02
Indexation & Canonicalization
Index state, canonical tags, redirect chains, duplicate URLs, parameter behavior, meta robots, alternate versions, and signals that can split or suppress indexing.
03
Performance & Core Web Vitals
LCP, INP, CLS, page weight, requests, JavaScript, CSS, images, fonts, apps, caching, CDN behavior, server response, and mobile performance.
04
On-Page Search Architecture
Search intent, titles, meta descriptions, headings, URLs, anchors, image alt text, internal linking, content hierarchy, mobile presentation, and conversion alignment.
05
Content Quality & Relevance
Page purpose, topical coverage, duplication, content gaps, clarity, entity signals, E-E-A-T support, thin pages, cannibalization, and rewrite opportunities.
06
Structured Data & Entity Signals
Schema types, JSON-LD, syntax, entity consistency, relationships, visible-content alignment, rich-result eligibility, and Organization or LocalBusiness signals when appropriate.
07
Authority & Backlink Health
Authority patterns, referring domains, link quality, anchors, suspicious or toxic patterns, lost links, competitor gaps, and whether authority problems deserve action.
08
Measurement & Search Intelligence
Google Search Console, GA4, GTM, conversion tracking, event integrity, search queries, landing pages, business KPIs, and whether reported performance can be trusted.
HQCP // Human Quality Control Protocol
A tool finding isn't automatically a client finding.
Detection is the start of the investigation. Diagnosis requires context, evidence, and human judgment.
Raptor uses crawlers, validators, analytics platforms, search data, browser tools, AI, and other systems to surface evidence. Material findings move through HQCP before they become recommendations.
RAPTOR RULE
Detection is not diagnosis.
Automated output can be wrong, duplicated, immaterial, or technically accurate but irrelevant to the business. Raptor verifies before recommending action.
V0
DetectedPotential issue identified by a person, tool, platform, validator, crawler, AI system, or other source.
V1
InspectedHuman review completed to determine whether the finding is plausible and relevant.
V2
ReproducedThe condition is observed directly using an appropriate independent method.
V3
CorroboratedA second independent source supports the finding when the issue is material or uncertain.
V4
VerifiedEvidence, context, impact, and recommended action are documented and ready for client delivery.
Priority Model // Decision Layer
Once a finding is real, we decide how much it matters.
Raptor separates confidence from business importance. HQCP answers whether the issue is trustworthy enough to act on. The Raptor Priority Model answers whether it deserves attention now.
01Business ImpactRevenue, leads, visibility, conversions, operations.
02SEO ImpactDiscovery, indexing, ranking, relevance, UX, measurement.
03ScopeOne URL, template, section, or sitewide condition.
04ConfidenceStrength of the evidence and diagnosis.
EXECUTION ORDER // AFTER PRIORITY
Priority is not the same as implementation order.
After a finding is prioritized, Raptor considers effort, dependencies, implementation risk, reversibility, and logical sequencing.
01VerifyIs it real?
→
02PrioritizeHow much does it matter?
→
03SequenceWhen should it happen?
→
04ExecuteWhat gets fixed next?
Audit Output // Client Delivery
What you receive.
The deliverable is a decision system, not a pile of warnings.
Each material issue is documented so the client can understand what was found, why it matters, how confident Raptor is in the diagnosis, and what should happen next.
Verified Finding
The actual condition, not just the tool output that first surfaced it.
Evidence
Supporting observations, data, reproduction details, and corroboration when warranted.
Impact & Priority
Why the issue matters and where it belongs relative to other findings.
Recommended Action
A clear remediation direction written for execution, not just diagnosis.
Effort, Risk & Dependencies
What can affect implementation order or require coordination before work begins.
Ordered Roadmap
A practical sequence for addressing the verified issues that matter most.
What This Audit Is Not
No automated error dump disguised as strategy.
×
Not one tool's health score. Tool output is evidence, not the conclusion.
×
Not hundreds of warnings with no order. Findings are verified and prioritized.
×
Not a platform sales pitch. The methodology remains platform-agnostic.
×
Not unnecessary work for the sake of activity. Raptor separates technical correctness from material business impact.
×
Not backlink outreach. Authority and backlink health can be investigated without selling an outreach service.
Good Fit // Technical SEO
When this audit makes sense.
Organic traffic has declined or stalled.
The site has crawl, indexing, or Core Web Vitals concerns.
A redesign, migration, platform change, or major launch is planned.
SEO tools report many errors but the real priorities are unclear.
The site has grown without a consistent technical SEO system.
Analytics and search reporting don't fully agree or can't be trusted.
An ecommerce store has product, collection, schema, indexation, or performance issues.
The team needs a verified roadmap before implementation begins.
Search Systems // Related Path
Continue through the connected system.
These pages provide the closest supporting method, evidence, or next diagnostic step.
Start With Diagnosis
Find out what's actually hurting your search performance.
Call Raptor to discuss the site, the symptoms you're seeing, and whether a Technical SEO System Audit is the right next step. No public pricing is posted because scope depends on the site and investigation required.